Case Studies

VP Records

Who they are
VP Records is the worlds preeminent independent, reggae/ dancehall label based in New York City.

Challenge
VP was lacking a full arm of marketing support and tools to create an effective national plan for launching/maintaining their Jamaican superstar, Sean Paul.

PENTG Solution
We utilized our extensive contacts at commercial and mixshow radio which succeeded in taking Sean Paul’s lead record “Gimme The Light” to the top of the Billboard charts. Sr. VP of Marketing, Shawn King said “We were pleased with the tireless, creative work put in by PENTG team”. The initial success paved the way for radio to accept Sean Paul as an artist thereby garnering a joint venture with Atlantic Records. Ultimately, Sean Paul went on to achieve platinum sales and Grammy nominations.