Case Studies

J Records

Who they are
Entertainment Industry veteran Clive Davis’ J Records is home to major artists such as Alicia Keys, Fantasia, Christina Aguillera, Pink, Kelly Clarkson, Maroon 5 and many other successful urban and pop artists.

Challenge
Strong promotional support at Urban/Crossover radio and effective, multi-layered marketing coverage for their recording artists.

PENTG Solution
We leveraged our influence with the nation’s most powerful mixshow DJs and radio programmers. Ken Wilson, Sr. VP of Urban Promotions. "PENTG has strong, longstanding relationships with mixshow radio," notes Urban Promotion Sr VP Ken Wilson. "Working with them secured J Records' presence in the marketplace as a label that is here to affect the urban music scene in a major way. PENTG contributed directly to the platinum success of the J Records roster including Alicia Keys, Fantasia, Maroon 5 and more."