Case Studies

Big3 Entertainment

Who they are
Big3 Entertainment is an independent label out of Nashville, Tennessee.

Challenge
Big 3 needed a marketing and promotional team with a national scope to get the word out on their developing singer/ songwriter and country artist, Joey Daniels.

PENTG Solution
We created a major city advertising and marketing campaign which coincided with Joey’s appearance at the Country Music Awards in NYC. In addition, our street teams canvassed New York, LA, Chicago, Dallas and Memphis for all country music events leading up to the CMA’s. We recruited several hundred team members to create an enthusiastic cheering crowd of over 2,500 for Joey during her arrival procession on the red carpet. By creating a national street buzz for Joey Daniels, Phoenix made it possible for a country music artist to experience a ground level buzz and awareness on this budding artist.